Thomas Cook: Campaign to Announce the Summer Catalogue 2009

Project Description:
– “When you have travelled, you can tell stories”, Matthias Claudius once wrote. This we have translated into the campaign idea: My travels, my world with a travel journal as the key visual
which inspires desire for skin-diving, faraway countries and riding camels.
– Announcing the Summer catalogue including special offers for early reservations in the target area Africa
– Campaign elements are shop window decorations and accompanying communication measures such as mailings, on-line marketing and advertisements