A Yorkshire terrier wearing space-age sunglasses surfs the foaming waves and pink flamingos jet through the sky like holiday planes. The attention-getting campaign “Summer of the Year“ will support the booking start of the summer season 2012 for the Thomas Cook travel agents. Target group specific motifs – turning travel worlds entirely on their heads – are brought to life on posters, print ads, window decoration or ad-ons. The integrated campaign can be seen in different online media and unusual direct mailings.

Catch and the Thomas Cook Partnergroup are starting out on all channels to the “Holiday of your Life”. They’ve packed an integrated competition campaign shown on the Web, in store, in PR and out of home. Two tickets for a dream holiday are waiting for the best holiday snap shots.

The cult game is now a party classic and Catch knows how to play. Grey is now colour and Tetris has fallen back into our hearts. The online campaign on the target group relevant pages is a perfect fit and has created a massive buzz and itchy fingers throughout the web.

The objective was to create a video, inviting people to the world of Pampers Village. The new Pampers Baby Dry is presented in a 10 minute video and this 40 second clip shows the most wonderful scenes we had with our babies. It was a joy to see how light-heartedly babies discover the world and learn in such an easy and playful way.

How do you wrinkle frowns throughout the whole of Germany? That was the objective for the Nintendo bestseller Professor Layton. The solution was the Layton Moment. Executed in an online campaign with incredible high reach and a solution that says everything: six million smoking heads, rattling brains and absolute puzzle mania.

Catch and car dealership, Autohaus Klis, are all geared up with their fresh, new car papers. The local, family-owned dealership in Wiesbaden is motoring in „a more personalised lane“ („eine Spur persönlicher“) with their new claim, polished design and biannual direct mailings. The partnership with Catch is sure to bring the traditional Renault dealer into the pole position.

Take a road trip at www.autohaus-klis.de

The right moment for a great worldview.
The first to blink wins – “Beautiful Moments“ by Thomas Cook turns a blind eye on the price and gives all early birds the chance to set their eyes on the summer sun. Catch brings these offers unnoticeably to the net, to letterboxes and instore.

If a company suddenly completely changes, Mutaree just might be the one behind it all. If Mutaree suddenly presents itself completely differently, it all has to do with us. Evolution comes before revolution – CATCH completely restructured the Change Company from the Corporate Design Manual to their presentation at fairs, their microsite and mailings, right down to their positioning and marketing strategy.

Unmistakably at www.mutaree.com

Catch makes eyes at the summer.
To all those who always see the same faces, keep their eye on things and need to look more closer, Catch and the Thomas Cook Partner Group would like to offer more eye-catchers. The new summer catalogue is out with the title: “Open your Eyes to the most Beautiful Destinations in the World” – instore, via mailing, online and in print ads.

Thomas Cook Travels: Decoration Systems for Travel Agencies
Thomas Cook Travels asked CATCH Advertising to develop a unique decoration system for their travel agencies. The campaign for the launch of the first India Catalogue invites travelers to experience a whole world full of wonderful colours and discover a new culture. No matter whether the Himalayas or the Taj Mahal, 7,000 km of coastline, 6 bordering states, 2,150 species are waiting to welcome all holiday-makers. Experience amazing India for yourself!

- Development of a Corporate Identity and execution of a new advertising approach for Ingo Holland, the award-winning chef from Klingenberg and creative spirit of the “Altes Gewürzamt”, the “Old Herbal Agency” in Klingenberg.
– The Internet approach was to remind of the aromas during a walk through exotic markets, be as bewitching as mysterious herbal creations and take one’s senses into a magical world…
http://www.ingo-holland.de

The cosmetic surgeon Dr. Akos Hargittay wanted a new look and went under the knife at CATCH. We nipped a little at the logo, took out some space here and there in the stationery and tucked it in somewhere else, mixed the colours and simply made it all beautiful. Come and admire at: www.softlifting.de

If you want to talk to teens, you need to understand them. So we created a bible about this incredibly sensitive target group for the P&G Femcare Team – The Teens Bible. Sorry, we can’t reveal too much so we kept the copy in “Latin”
Visual concept and execution of the theme “The World of Teens”
Illustration: Alena Kazyanskaya

Haiku (Japanese: “funny vers”) is a Japanese form of poetry. Tradionally, a haiku has a prescribed form of three lines of 5-7-5 syllables. With a total of 17 or fewer syllables, haiku is the shortest form of poetry in the world.

We would like to bid this year farewell with different haiku about Christmas and zebras.

It all started with Anna and Steffen Wagner’s vision: Personal service in personal fitness that is tailored to the client’s needs and can be booked individually. The new personal fitness studio „InShape“ in Wiesbaden is based on the three pillars training, regeneration and nutrition. They also offer an unusual fitness concept “50plus” – a physiological movement therapy that is tailored specially to the needs of Best Agers. The usage of premium materials puts InShape that step ahead of other studio chains.
All this individuality and exclusivity of course also shows in the corporate design. CATCH Advertising translated this claim in the concept and execution of all materials such as logo, stationary, image brochures and studio signs. Using warm colours, metallic effects, bold shapes and high-quality paper.

On Friday 21st August the Catch staff started out on their annual summer celebration. After an entire day of bad weather, the sun decided to appear and granted a great start-off to the party. Good thing too, as our art director Carolin Dedek is the proud owner of a brand new coachman’s license. The Clydesdale gelding Tom was raring to go and the journey through the sun-tainted Adams Valley could begin. As space is a shortage on a carriage, our carriage freshman even got to ride three rounds before everybody had had their turn.
The agency owner Christine Götzl, who has her own horse in the Adams Valley stables, allowed the most courageous colleague to ride Dark Angle. And as riding can be rather strenuous, the sausages and steaks prepared by Kristina Fink were more than welcome. The event came to an end about midnight with all sitting around a romantic bonfire.

This is one of the most frequently asked questions we have to answer. Catch was founded in 1994. In those days, we concentrated mainly on the development of visual concepts. The zebra’s stripes are one of the clearest and quickest to recognise optical patterns, and so the zebra was incorporated into our agency’s logo as a display of affection. During the following years, we quickly expanded our portfolio. Today we work on a national base, Europe-wide and world-wide. We offer a creative trademark leadership for our customers’ products.

And we have never parted from our friendly zebra, it will always continue to accompany Catch. We are all looking forward to surprising you in the future with further new and interesting ideas.

“City Whispering” is the current main theme of Anja Gockel’s 2009/2010 Winter collection. Urbane life or dreamy romanticism? Narrow streets or a nostalgic fair? City life has so many facets, the elegant daylight line as well as the exciting “Red Carpet” night line.

Catch has created a very special aura for this collection, applying an entirely unique and never- before-demonstrated combination of photography, illustration and composition. A stylish golden effect was developed throughout all the communication actions taken, including the catalogue, lookbook and invitation mailings. The catalogue is bound with massive metal bolts, and takes the reader into a golden shiny world where the collection is shown to its best advantage in dramatic light effects and wonderful illustrations.

Illustrations: Alena Kazyanskaya
Photography: Michael Link

“He who travels can tell stories“, Matthias Claudius wrote in “Urian’s travels around the world“. CATCH Advertising freely translated these words into “Travel – my world“ and sends travel agency brand names such as Thomas Cook Reisebüro, Holiday Land, Neckermann Reisebüro and Reise Quelle around the globe to attract customers with an original and completely new deco-system in the year 2008 / 2009.

Central element of the deco-system is a personal travel journal, which in combination with a large-size conspicuous stamp, is sure to entice those ready for a vacation to browse over the window displays. In addition, fictitious travellers will describe each and every attractive spot on this earth in the journal during the course of the year, writing about their personal impressions in their own characteristic style. Moving away from abstract conceptions of countries towards emotional reports – chapter by chapter the most unusual destinations become enjoyable. The advertising campaign consists of a new exclusive deco-system, posters, advertisements, displays, mailings, brochures, prize draws and web banners. All in one unified whole.