Who understands girls during puberty?
Luckily we have the Teens Bible
If you want to reach teens with advertising, you have to know their needs…the problem is: every physical and emotional change during puberty is confusing for the young ladies. That is why Procter & Gamble has developed a European-wide study on girls behaviour. The result is the Teens Bible. It contains all the information you need to know about teens. Unfortunately, we are not allowed to show too much, that is why we have used „Latin”.
Illustration: Alena Kazyanskaya