Alnatura Campaign for baby and toddler nutrition
Organic isn’t always organic
Having a baby turns a couple into a family and all of a sudden, healthy nutrition belongs to most important topics within the family. But what makes the difference between Alnatura and other organic products? More than 70% of the products are of organic Demeter quality, probably the most natural form of biodynamic agriculture.
A day out with the family on the Demeter farm
The heart of the baby campaign was a day out with the family on a Demeter farm. The families were invited to participate in the competition via an online teaser campaign on the website, on social media platforms and with a creative banner campaign.
A great experience for big and small
We learned on the Demeter farm how to recognise the colour of the eggs a hen will lay by looking at her ears and why Demeter cows are allowed to keep their horns. And the best of it is: the family photos and films taken on this very special day are the heart of the Alnatura baby and toddler nutrition campaign. With print ads and advertorials, also for the trade partners, and documentation on the website and online. To be continued…