100 Years VICK!

We celebrated a very special birthday with the Europe-wide Drugstore promotion: 100 years VICK VapoRub.

The international promotion campaign included international templates for different POS materials in drugstores which the countries implemented individuell.

Window decoration, displays in different sizes, give-aways fort he whole family, sweepstakes and other incentives were developed to create a holistic look, tone and feel throughout.

How does it taste to breathe deeply?

Does it taste of eucalyptus? Of the Arctic? Lemon or Black Currant? You can choose!

We created a Europe-wide POS campaign for the trade and in chemists.

The instore toolbox with on- and off-shelf materials, coupons, larger promotional areas, displays, flags can be implemented individually in every country.